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Target audience

Target audience:

Demographics-
Age
Gender Ethnicity
Race
Class

Creating a media protects that is made intentionally to appeal to a specific audience/market

Nrs social grade

Psychographics

Geo-demographics-
Geography and demographics
Where you live
Spending power
Jobs available

Common interests
Average income or income range

speak to your customers
run surveys
examine your website usage
run focus groups
request feedback



Quantitive audience research

Quantitavie= numerical data graphs and charts
Qualitative= wordy/more in depth

The film industry will use psychographics to target what their audience would typically go for.

Mainstream- the ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional
Niche-
Alternative-
Audience-










Comments

  1. JCoSS Media Dept5 December 2017 at 01:08

    These notes are pretty empty, Emma. You have not included the detail needed to get the best out of this for revision purposes.

    You should have:

    1. Definition of Target audience

    2. Detailed notes on slides 1-7 on this student made ppt: http://slideplayer.com/slide/9353485/

    ReplyDelete

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