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Audience research

Who can do/does audience research?
When should audience research be done?
Why should audience research be completed?
What research methods can be used?

Realistically anyone can research audiences. However, depending on your constraints and how much money and time you have is if you can afford to hire digital marketers and communicators which would cost money. If you didn't want to spend money; you would have to do it yourself which would take more time to do so. Overall, it

Comments

  1. JCoSS Media Dept5 December 2017 at 01:09

    Where is the rest of your essay please Emma? This needs completing as soon as possible so that I can mark it. Here are the links you can use:

    1. http://www.picklejarcommunications.com/2015/01/12/different-audience-research-methods-one-can/
    2. https://www.ofcom.org.uk/research-and-data/tv-radio-and-on-demand/tv-research/audience-attitudes
    3. http://www.bbc.co.uk/bbctrust/our_work/audiences/diverse_audiences.html

    ReplyDelete

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