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LO2: Client Briefs

Formal/informal

Contractual
Negotiated
Cooperative brief
Tender
Competition
Commission


Formal Brief
-Written documents
-Technical and specific languages
-Focused/in depth ( detail, budget, deadlines, requirements etc)
-Majority of briefs are in this style

Informal Brief
-Can be as straight forward as a chat over a drink
-Non/limited documentation supporting
-No direct contractual agreement
-No specific requirements outlined initially
These tend to e undertaken and then fleshed out at a later date

Contractual brief (Formal)
-Tasks are accepted under legal obligation (signed document)
-The clients desires and deadlines outlined must be met
-Both the client and the media producer must abide by the brief

Why do you think these briefs are beneficial/popular? Both amongst clients and media producers

Signature= legal signature, contractually obliged, deadlines


Negotiated brief
-Both the client and the media producer make decisions
-Through negotiations the brief may be altered

What discussions might producers like to have with a client






Comments

  1. JCoSS Media Dept5 December 2017 at 00:59

    You need to define all of the terms at the top so that you know what the different types of brief are. You also need to finish the question at the end. Thanks! Mrs E

    ReplyDelete

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