Skip to main content

LO2: Client Briefs

Formal/informal

Contractual
Negotiated
Cooperative brief
Tender
Competition
Commission


Formal Brief
-Written documents
-Technical and specific languages
-Focused/in depth ( detail, budget, deadlines, requirements etc)
-Majority of briefs are in this style

Informal Brief
-Can be as straight forward as a chat over a drink
-Non/limited documentation supporting
-No direct contractual agreement
-No specific requirements outlined initially
These tend to e undertaken and then fleshed out at a later date

Contractual brief (Formal)
-Tasks are accepted under legal obligation (signed document)
-The clients desires and deadlines outlined must be met
-Both the client and the media producer must abide by the brief

Why do you think these briefs are beneficial/popular? Both amongst clients and media producers

Signature= legal signature, contractually obliged, deadlines


Negotiated brief
-Both the client and the media producer make decisions
-Through negotiations the brief may be altered

What discussions might producers like to have with a client






Comments

  1. JCoSS Media Dept5 December 2017 at 00:59

    You need to define all of the terms at the top so that you know what the different types of brief are. You also need to finish the question at the end. Thanks! Mrs E

    ReplyDelete

Post a Comment

Popular posts from this blog

Audience research

Who can do/does audience research? When should audience research be done? Why should audience research be completed? What research methods can be used? Realistically anyone can research audiences. However, depending on your constraints and how much money and time you have is if you can afford to hire digital marketers and communicators which would cost money. If you didn't want to spend money; you would have to do it yourself which would take more time to do so. Overall, it
1 comment
Read more

Project managers

What is project management? Managing your project is a form of applying your knowledge and research into sections to make sure it overall runs smoothly. Therefore, you receive your final outcome. Project management is the effect planning and running of a project, from the ideas point to the end product and evaluation. Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently. A project timeline schedule would need to be created for the creation of the media  product, to include: 1. Tasks that need to be done 2. Deadlines for each task 3. Milestones within the tasks and the overall project Gantt chart- designed by mechanical engineer Henry Gantt in 1910, the Gantt chart has had a relatively long run as a project management tool. A Gantt chart uses horizontal bars to illustrate project completion dates, progress, and milestones and dependencies.  Production schedule- Excel To do lists Workflow tool-...
1 comment
Read more

Evaluating pre production document

Evaluating pre production products Why do we evaluate pre production products? Evaluating the effectiveness of pre production documentation is vital in ensuring that the final version that is sent to the production team is effective. If documents aren't checked, they could be the cause of a major planning problem, so it's important that the quality of the documents is evaluated. How to evaluate: The document need to be considered in relation to: -Suitability of content for meeting the brief and usefulness in aiding the production team in producing the product. -Suitability of content for the target audience. Should use: -Positive language -Consider the original creator -Provide specific feedback on and suggested improvements, justifying why it would make the document more effective. Evaluating first document: Floorpan/set design No colour No annotations No character detail Clear layout There are no layouts No position for camera man Production schedual...
Post a Comment
Read more