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Road safety computer game brief

How would you complete market research for this brief?

For the market research I would run a focus group. A focus group containing children between the ages of 6  to 10 as that is the target market of the age group the company is looking at. I feel this would be the best method seeing as they are children it would suit their age group. As well as it would make sense to hand them loads of different computer games to see and through watching them see which they drift towards and catch their eyes. Through this I will be able to se their hobby and similarities .

Comments

  1. JCoSS Media Dept5 December 2017 at 01:10

    What else do you need to know about/research into with regard to the brief and the market? More market research would need to be completed.

    ReplyDelete

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