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TV advertising

This blog post is based on TV adverts and how they are used to publicise and promote companies.

TV Advertisement- A TV advertisement is the activity or profession of producing advertisements for commercial products or services on TV.

An advertisement film (variously called a television commercial, commercial or ad in American English, and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organisation, which conveys a message, typically to market a product or service. For example a Tv advert for ASOS may be advertised during the breaks of a TV show, this way a lot of people see the advert and go onto the website. Local television stations typically charge from £200 to £1,500 to create a 30-second commercial. National commercials produced by an advertising agency cost far more, averaging £342,000 for a 30-second spot in 2008, according to the American Association of Advertising Agencies.


The website ukbusinessinsider.com-

ITV. A 30-second ad during ITV's breakfast schedule between the likes of "Good Morning Britain" or "Lorraine" costs between £3,000 to £4,000 on average. For a daytime slot, ads of the same time length come in at £3,500 to £4,500, while a peak rate alternative can cost anything from £10,000 to £30,000.


Comments

  1. JCoSS Media Dept15 November 2017 at 15:06

    Please add an introduction explaining what tis article was and where it was from.

    Please add a substantial amount more information that you have gleaned from the article -at the very least I would expect to see a break down of how much adverts cost on what channel.

    Mrs E

    ReplyDelete

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