Emma Leyens Unit 2

How would you complete market research for this brief? For the market research I would run a focus group. A focus group containing children between the ages of 6  to 10 as that is the target market of the age group the company is looking at. I feel this would be the best method seeing as they are children it would suit their age group. As well as it would make sense to hand them loads of different computer games to see and through watching them see which they drift towards and catch their eyes. Through this I will be able to se their hobby and similarities .

Who can do/does audience research? When should audience research be done? Why should audience research be completed? What research methods can be used? Realistically anyone can research audiences. However, depending on your constraints and how much money and time you have is if you can afford to hire digital marketers and communicators which would cost money. If you didn't want to spend money; you would have to do it yourself which would take more time to do so. Overall, it

Target audience: Demographics- Age Gender Ethnicity Race Class Creating a media protects that is made intentionally to appeal to a specific audience/market Nrs social grade Psychographics Geo-demographics- Geography and demographics Where you live Spending power Jobs available Common interests Average income or income range speak to your customers run surveys examine your website usage run focus groups request feedback Quantitive audience research Quantitavie= numerical data graphs and charts Qualitative= wordy/more in depth The film industry will use psychographics to target what their audience would typically go for. Mainstream-  the ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional Niche- Alternative- Audience-

Why is it important to break down TV audience into age groups? Its important because men won't want to watch children programmes as well as adverts being related to young kids which some men won't find interesting. As well as the fact that the adverts should be targeted to the demographic group watching on the channel, therefore it will create more sales for the advert.

1. A cost you will need to consider is Copyright. You would have to pay to copyright the name of your app. Therefore people can't copy it once it has been launched. This takes time to do, therefore it might delay the time of the project.  another cost is hiring a design specialist. This impacts your project as by doing this you aren't wasting time trying to sort it out yourself . However, you will have to pay for the cost which means your be loosing money by ding it. 2. The Human Rights Act 1998 i an ac that supports defending your rights. This may be to do with equality for example. 3. To make sure that when you leave the company you don't get to take your dead with you. This means that the company now owns them. As well as being allowed to do whatever they want with them. 4. You could advertise other brands on your website. Which means that they can pay you money just simple post their website name on your website e.g. as a banner. Haven't written up question ...

Formal/informal Contractual Negotiated Cooperative brief Tender Competition Commission Formal Brief -Written documents -Technical and specific languages -Focused/in depth ( detail, budget, deadlines, requirements etc) -Majority of briefs are in this style Informal Brief -Can be as straight forward as a chat over a drink -Non/limited documentation supporting -No direct contractual agreement -No specific requirements outlined initially These tend to e undertaken and then fleshed out at a later date Contractual brief (Formal) -Tasks are accepted under legal obligation (signed document) -The clients desires and deadlines outlined must be met -Both the client and the media producer must abide by the brief Why do you think these briefs are beneficial/popular? Both amongst clients and media producers Signature= legal signature, contractually obliged, deadlines Negotiated brief -Both the client and the media producer make decisions -Through negotiations the b...

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Hi,  If you’re a filmmaker looking to raise funds for a new film then you are watching the right video!  Many people that make films and don't have a large production team often struggle with raising the budget to create what they wish to make. So we are here today to help you with finding the right solution to raise funds.  To make a good film that stands out from the rest, you will need to raise enough money for at least some of the basic tools. For example, you may need some extra lighting or some cameras, or you might have to pay money for props and costumes or even pay to hire out a location.  You could ask for investments from family and friends but they would probably expect something amazing that makes loads of money, but lets face it, a low budget filmmaker would need to be really lucky to do so, and for that reason its probably best to use these tools that we’re going to explain now. 1). The first tool is a company called “Film investment...

TO THE BONE The main actor could have become unstable. Ensuring she didn’t fall back into the trap again. Females watching it are given tips about what to do and how to hide it. It might not be possible for filmmakers and documentarians to portray anorexia in a way that avoids triggering vulnerable viewers. The film’s light-hearted tone and detailed depiction of the extreme food-avoidance behaviors are a dangerous combination that could be both glamourizing and triggering. At the end of the movie one might feel that recovery is made to look easy, when it isn’t at all. Others may feel that the movie is a prime example of companies exploiting severe mental illnesses,  using the same old white manic pixie trope.

This blog post is based on TV adverts and how they are used to publicise and promote companies. TV Advertisement- A TV advertisement is the activity or profession of producing advertisements for commercial products or services on TV. An advertisement film (variously called a television commercial, commercial or ad in American English, and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organisation, which conveys a message, typically to market a product or service. For example a Tv advert for ASOS may be advertised during the breaks of a TV show, this way a lot of people see the advert and go onto the website. Local television stations typically charge from £200 to £1,500 to create a 30-second commercial. National commercials produced by an advertising agency cost far more, averaging £342,000 for a 30-second spot in 2008, according to the American Association of Advertising Agencies. The websit...

Star wars copyright Article—> Summarise Intellectual Property Business rely on bright ideas Think about the brand and an eye-catching design The IP law is to stop people violating your own ideas  4 different areas within the IP law- trade marks, design rights, patents, copyrights Trade marks- they are used by business to protects their brand across the EU, a name , a logo or both  Every 10 years you need to renew your trade mark Copy right automatically resists you don’t have to apply for it  If you share something with somebody else and is already copyrighted then they join you in that copyright Design rights aren't expensive, they cover the UK and abroad  If you invent a new product you should think abut patents Patents can last up to 20 years, it can be a tricky and expensive It may be complicated but its worth seeking professional advice  Freedom of information act Data protection act The DPA is a UK law which is...

What is pre production? Pre production- the process of research and planning the production. Forms of pre production- Television, film, websites, animation, advertising, digital print Television/Film- Location recce, Production schedule, Storyboard, Scripting, Talent Casting Websites- Create a story board, Create a layout  Animation- Create a story board, Scripting Advertising- Create a layout, Scripting, Production schedule  Digital Print- Create a layout Throughout this task I made notes on the pre production needed within each media sector, this helps me with my revision as this post contains all the basic necessary information on pre production.

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