Skip to main content

ABC1 Men

Why is it important to break down TV audience into age groups?

Its important because men won't want to watch children programmes as well as adverts being related to young kids which some men won't find interesting. As well as the fact that the adverts should be targeted to the demographic group watching on the channel, therefore it will create more sales for the advert.

Comments

  1. JCoSS Media Dept5 December 2017 at 01:06

    You have not completed the whole task:

    Visit http://televisioncampaign.co.uk/TVAudiences.aspx and choose two target audiences to discuss and make notes on as examples.

    Answer the question: Why is it important to break down TV audiences into age groups?

    ReplyDelete

Post a Comment

Popular posts from this blog

Concept Art, Visualisation Diagrams, Flat Plans, Prototypes, Mock Ups

Concept Art Zayn Malik- Pillow Talk What is concept art and why is it important? Concept art is the story and where you can visualise it. Its important because without it Zayn wouldn't know what it would be about. Visualisation Diagrams Detailed drawings Shows you exactly what the product looks like, often with annotations to describe the stuff you can't see on the drawing e.g. feel, smell Flat plans Used to demonstrate the layout of the overall products as a whole. Prototypes An example of a cheaper exact copy made in plastic, therefore you can see how it looks/feels. Mock ups Creating a logo then applying it to a variety of different products to then see how it overall looks.
Post a Comment
Read more

Audience research

Who can do/does audience research? When should audience research be done? Why should audience research be completed? What research methods can be used? Realistically anyone can research audiences. However, depending on your constraints and how much money and time you have is if you can afford to hire digital marketers and communicators which would cost money. If you didn't want to spend money; you would have to do it yourself which would take more time to do so. Overall, it
1 comment
Read more

Project managers

What is project management? Managing your project is a form of applying your knowledge and research into sections to make sure it overall runs smoothly. Therefore, you receive your final outcome. Project management is the effect planning and running of a project, from the ideas point to the end product and evaluation. Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently. A project timeline schedule would need to be created for the creation of the media  product, to include: 1. Tasks that need to be done 2. Deadlines for each task 3. Milestones within the tasks and the overall project Gantt chart- designed by mechanical engineer Henry Gantt in 1910, the Gantt chart has had a relatively long run as a project management tool. A Gantt chart uses horizontal bars to illustrate project completion dates, progress, and milestones and dependencies.  Production schedule- Excel To do lists Workflow tool-...
1 comment
Read more