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ABC1 Men

Why is it important to break down TV audience into age groups?

Its important because men won't want to watch children programmes as well as adverts being related to young kids which some men won't find interesting. As well as the fact that the adverts should be targeted to the demographic group watching on the channel, therefore it will create more sales for the advert.

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  1. JCoSS Media Dept5 December 2017 at 01:06

    You have not completed the whole task:

    Visit http://televisioncampaign.co.uk/TVAudiences.aspx and choose two target audiences to discuss and make notes on as examples.

    Answer the question: Why is it important to break down TV audiences into age groups?

    ReplyDelete

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